Relationship marketing is critical for your business plan in a world filled with digital devices, screens, and technology. Digital marketing presents opportunities to better understand your customers and create valuable relationships. In today’s busy digital world, now is the time to prioritize relationship marketing to create positive brand awareness and growth through better understanding, fostering, and leveraging customers. Relationship marketing focuses on building and maintaining long-term relationships with customers rather than focusing on individual transactions. When customers feel good about the brand and the business, they are more likely to continue to buy the product. Relationship marketing allows businesses to better understand their customers and provide personalized experiences that meet their needs. Use digital communications tactics in your marketing plan to develop strong, long-lasting relationships with your customers.

April in North Central Washington marks the beginning of many annual outdoor events, fairs, and festivals. Aligning your business with a regional event may be a great way to reach new customers and emphasize your brand to your current clientele. Event marketing is a strategic initiative to promote your product, service, or brand with real-time engagement. These events can be in-person, or virtual. Event marketing provides consumers with a means to have a greater affinity for your brand and increase overall morale internally and externally.

There is a saying that being grateful daily changes your attitude and will improve your life. There are thousands of studies and articles that identify marketing success, including a breakthrough to reaching the right customer at the right time. One common characteristic is “gratitude”. In 2021, Harvard Health published, “Giving Thanks Can Make You Happier.” The article cites numerous sources who were happier after practicing thanks and daily gratitude than those who did not.

The best brand names in the world still need to clearly understand their audiences. Today, understanding your market segment is crucial with any brand or product. Advertising the wrong campaign to potential customers may not only cause the company to lose revenue, but the wrong message can harm the brand well into the future. The time and money required to conduct proper research, is well worth the investment.