Press, Columns & Awards
2023 MARCOM PLATINUM WINNER
MarCom is one of the oldest, largest, and well-respected creative competitions in the world. The MarCom Awards are highly regarded in the marketing and communication industry and represent excellence among peers. “The MarCom Awards is a testament to our team’s creative and innovative work. It’s inspiring to witness that living and working in a small market has not limited JBe’s ability to compete in a global marketplace. It's a reminder that creativity and innovation have no boundaries and can thrive, regardless of market size.
Do Your Research!
The best brand names in the world still need to clearly understand their audiences. Today, understanding your market segment is crucial with any brand or product. Advertising the wrong campaign to potential customers may not only cause the company to lose revenue, but the wrong message can harm the brand well into the future. The time and money required to conduct proper research, is well worth the investment.
The Power of Giving Thanks
There is a saying that being grateful daily changes your attitude and will improve your life. There are thousands of studies and articles that identify marketing success, including a breakthrough to reaching the right customer at the right time. One common characteristic is “gratitude”. In 2021, Harvard Health published, “Giving Thanks Can Make You Happier.” The article cites numerous sources who were happier after practicing thanks and daily gratitude than those who did not.