PR, Communications, Marketing Training, Event Support
Mannheim Steamroller
Objective: Promoter asked for JBe to support in the television and digital advertising push to sell concert tickets.
Tactic: Use local television, established relationship to promote ticket sales and online giveaways.
Digital Targeting
Tactic: Used local media
Training
Objective: Helped provide marketing concepts, and business best practices to the Marketing Director.
Tactic: Provided educational materials, presentations, and scenarios over a 4-month period.