Communications, Digital Targeting, Radio, Videography, Social Media
Mayor Crawford Interview
Objective: To share the impact that Town Auto Group contributes to the region. Together, we drive positive change to fuel community, families, and TOWN.
Tactic: The videos, audio, social media images, .gifs, audio, and news releases in this campaign.
Mayor Kuntz, Mark Miller, and Lance Noel Interviews
Objective: To tell the impact of Town Auto Group from diverse perspectives from the City of Wenatchee Mayor, Town Toyota Center General Manager and Eastmont High School Principal.
Tactic: The videos, audio, social media images, and .gifs use to share the message.
Created new Logo
JBe Marketing crafted the new logo for Town Auto Group – TOWN AUTO GROUP proudly presents its fresh logo, a unifying symbol for Town Toyota, Town Nissan, and Town Chrysler Jeep Dodge Ram dealerships! Shaped by insightful feedback from focus groups conducted in Chelan and Douglas Counties.
Branding Guide
JBe Marketing not only crafted the new logo but also developed an extensive branding guide for media, internal use, and more
We Love This Town
Objective: To remind this community that Town Auto Group Loves This Town!
Tactic: The videos, audio, social media images, and .gifs use to share the message along with local targeting online and billboards.
We Love This Town
Objective: Town Auto Group message is simple-they give-back and truly care about this TOWN. TAG gives to over 200 youth and charities annually.
Tactic: Testimonials from employees, and regional leaders to share their story on the impact of Town Auto Group in our region.
